Brooks Braga – Director of Training

Brooks Braga is co-founder and director of training at BRX Performance.

Brooks grew up in the Madison, WI area and played varsity baseball, football, and basketball for Middleton High School. For his efforts, he was named the 2009 Wisconsin St. Journal “Prep Athlete of the Year,” given to the area’s top overall athlete. During his senior year, he was a unanimous 1st team All-State running back in football, all-area in baseball, and all-conference in basketball.

Brooks received his bachelor’s degree in Exercise and Sport Science with a minor in Nutrition from the University of Wisconsin-La Crosse, where he played four years on the baseball team, finishing in the top 10 of a multitude of offensive categories. With 25 career home runs, he sits at 2nd all-time at UW-L.

Between his junior and senior years, Brooks played with the Wisconsin Woodchucks of the prestigious Northwoods Collegiate Summer League. He was named an NWL All-Star and finished with a .321 average, leading a team composed of several future top-10 round MLB draft picks in several offensive categories. After his senior year of baseball at UW-L, Brooks signed a professional contract with the Gary SouthShore Railcats of the American Association Independent League.

Brooks concluded his undergraduate degree by completing an internship at world-renowned Cressey Sports Performance, located just west of Boston. There, he worked with many of CSP’s 100+ professional athletes under the direction of a staff that included Eric Cressey and Tony Gentilcore.

Although he has a diverse athletic and educational background, Brooks specializes in bridging the gap between overhead sports, baseball, football, basketball, and strength and conditioning. In addition to his duties as Director of Training at BRX Performance, he also operates a blog, BrooksBraga.com, and offers online coaching and consulting. The strength and conditioning coach currently resides in Waukesha, WI with his wife Kaila.


Josh Rowles – Director of Business Operations

Josh Rowles is co-founder and director of business operations at BRX performance.

Josh grew up in the Madison, WI area and played varsity baseball and hockey for Sun Prairie High School. During his senior year, Josh was a 1st team All-Conference selection in both hockey and baseball. He also received 1st team All-Region in baseball.

Josh received his associate’s degree from Madison College, where he was a member of the Wolfpack baseball team. Josh received 1st team All-N4C honors as a member of the Wolfpack and participated in two Junior College World Series’. After Madison College, Josh continued his athletic and academic career at the University of Wisconsin-La Crosse, where he earned degrees in Business Management and Economics. Josh was the starting third baseman his Junior and Senior seasons at UW-L, earning WIAC all-conference honors his senior year.


Cody Neidenbach – Performance Specialist

Cody is originally from Chicago where he grew up playing basketball and baseball. He found his passion for strength and conditioning as an athlete when he first started training. He realized the benefits of training on performance and decided sport performance is where he belonged.

Before joining the team at BRX, he has had two stints at DePaul University as a Sports Performance Intern.  There, he worked with each varsity athletic team, including extensive work with men’s and women’s basketball as well as women’s volleyball.

Cody has earned both his Masters in Exercise Physiology and his Bachelors of Science in Exercise Science from Carroll University and is a Certified Strength and Conditioning Specialist (CSCS). As a graduate assistant strength and conditioning coach, he worked primarily with women’s basketball and football.


Jeremy Lau – Performance Specialist

Jeremy comes to BRX from New York City, where he was born and raised. He graduated cum laude from Rensselaer Polytechnic Institute in 2012 with a degree in biomedical engineering but ultimately decided that the engineering profession wasn’t for him.

After failing to walk on to the baseball team at RPI, he developed an interest in the role that proper training plays in improving athletic performance, an interest that has stuck with him since. Armed with a background in anatomy, physiology, and biomechanics, he enrolled at Teachers College of Columbia University to pursue his master’s degree in exercise physiology and graduated in 2016.

While at Columbia, he took a fall internship at Cressey Sports Performance in Jupiter, Florida in 2014. As part of the first intern group there, he worked with baseball players from high school all the way to the pros and witnessed firsthand what it takes to get a new fitness facility up and running. It was an experience that solidified Jeremy’s career aspiration to keep dreams alive and make athletes at all levels of competition better at their sports.

Jeremy played baseball at Stuyvesant High School in NYC. In recent years, he has served as a volunteer coach for the program there, accompanying them on their annual spring training trips to Palm Beach, Florida to develop baseball skills and bond as a team. He also has extensive personal training experience working with high-earning executives and fashion models in luxury health clubs in NYC.

Jeremy is a Certified Strength and Conditioning Specialist (CSCS). At BRX, he is primarily interested in velocity development and general performance enhancement, and helping BRX grow across the Midwest and beyond. In his free time, he enjoys watching baseball, movies, and powerlifting.


Jake Mueller – Wellness Coordinator & Performance Specialist

Jake grew up in the Greater Milwaukee area participating in a multitude of different sports including football, wrestling, and tae kwon do. He originally got into strength training to get better at sports and fell in love with it right away. He studied Exercise Science at Indiana University with a minor in Psychology, getting his personal training certification through NASM.

Jake gained experience in the field by training at the Monroe County YMCA in Bloomington, Indiana. After which, his internship started at BRX in the summer of 2017 and started working full time at its completion. He is passionate about longevity and holistic wellness and believes an individual assessment that addresses unique stresses and needs is critically important in the path towards optimal health.

Luke Meeteer – Hitting Coordinator

Luke played baseball at the division 1 level at UW-Milwaukee, where he holds school records in career hits (273), stolen bases (98), games played (222), at bats (854), runs scored (189), and walks (99). He was an impact player immediately as a freshman, starting in center field and being named Horizon League freshman of the year. Luke earned All-Horizon League honors all four years at UWM, including two appearances on the 1st team his freshman and senior seasons.

Luke played in prestigious collegiate wood bat leagues each summer, including seasons with the West Virginia Miners in the Prospect League, as well as the Madison Mallards and Lakeshore Chinooks of the Northwoods League. Each team he was a part of won their respective league title, earning him three championship rings. During his time playing summer baseball, Luke played alongside numerous future top 10 round picks in the MLB draft.

Prior to UWM, Luke Meeteer attended Middleton High School where he was a 1st Team All-State outfielder in both his junior and senior seasons. Meeteer was also an all-state football player his senior year.

Off the field, Luke has been just as successful by earning the UWM athletic department strength and conditioning award in 2013. As a kinesiology major and a nutrition and psychology minor, he has earned a spot on the dean’s list in multiple semesters and received Academic All-American honors in 2016.

Luke currently gives baseball lessons, specializing in hitting instruction, base running/speed development, and outfield play.

To get to know Luke a little more, feel free to check out this Spectrum Sports video feature of him when he was playing at UWM.